Social networking on the Internet has become one of the most powerful tools in marketing real estate today. Helping Realtors to use and understand the importance of social media to expand their business has become an industry-wide outreach campaign all across the nation. Now, Friendswood Development Company is again setting a precedent in how we market and work with our Houston area master-planned communities and Realtors.

On Thursday, July 30, Friendswood Development Company will host an event that promises to be the first of its kind in Houston. For Realtors city wide, it will focus on helping them to gain a better understanding of social media in their business, offering them the latest trends in social media marketing. The event will also have industry experts on hand who can answer questions and offer valuable information on everything from setting up Facebook and Twitter accounts to posting a YouTube video.  Realtors in attendance will also have the opportunity to learn about various aspects of website effectiveness, including tips about the latest gadgets that will help them enhance their business.

“The Internet has become the most powerful tool in marketing real estate,” said Tim Fitzpatrick, Community Development Manager. “People are online networking with other consumers about homes, communities, builders, schools and amenities, and it’s more important than ever that we become a part of that conversation.”

As an extra special feature, we will be giving away 20 FlipCams as door prizes. This new flip video camcorder has become one of the newest and most effective tools in social media/Internet marketing. FlipCams will also be used at the event that will be captured on YouTube.

The FlipCam was a significant device in helping to promote this event, as seen from the YouTube video link, a personal invitation from the Friendswood Development team. “This was another way to show the effectiveness and ease of using tools like the FlipCam and YouTube, and we want the agents to see how they can implement this into their own businesses,” Fitzpatrick said. Realtors, who account for more than 70 percent of new-home sales in our communities, have enjoyed a lasting working relationship with us. “Realtors remain a strong partner for us, and we want to continue to be a strong partner for them,” he said. “A part of that relationship is offering Realtors the tools and support they need to successfully sell new homes in our communities.”

The event will begin at 3:00 p.m. at the Lodge in Heritage at Towne Lake, located off US 290 and Barker Cypress. Our communities in Houston include Fairfield in Cypress, West Ranch in the City of Friendswood, Oakhurst at Kingwood, Lakemont in West Houston, Lakes of Savannah in the Pearland area and Graystone Hills in Conroe, as well as active adult communities such as BellaVista in Pearland and Heritage at Towne Lake in Cypress. Guests will have the opportunity to learn more about Friendswood Development’s communities, available homes and even see some of the latest models from Northside Lexus and Stubbs Cycles, which will have cars and motorcycles on display during the event.

New homes in Friendswood Development Company communities are offered by top builders, with prices ranging from the $150,000s to more than $1 million.